Purnamasari, P. et al. 2025. The Role Of Business Strategy As A Mediating Influence Of Entrepreneurial Orientation On UMKM Business Performance. Eqien - Jurnal Ekonomi dan Bisnis. 14, 01 (Mar. 2025), 243–257. DOI:https://doi.org/10.34308/eqien.v14i01.2010.