MANDIRA, I Made Chandra; PUTRA ARNATA, I Putu Gede Wahyu. Pengaruh Viral Marketing, Celebrity Endorsment dan Brand Image Tehadap Keputusan Pembelian Reksadana pada Aplikasi Bibit. Eqien - Jurnal Ekonomi dan Bisnis, [S. l.], v. 12, n. 01, p. 110–121, 2023. DOI: 10.34308/eqien.v12i01.1392. Disponível em: http://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/1392. Acesso em: 1 sep. 2025.