PURNAMASARI, Pupung; SURIYANTI; GUNAWAN , Ahmad; BERLIANA PUTRI , Fenina. The Role of Digital Marketing Strategies and Face-to-Face Interaction on Consumer Purchase Decisions in Start-Up Companies in West Java. Eqien - Jurnal Ekonomi dan Bisnis, [S. l.], v. 14, n. 04, p. 1160 – 1175, 2025. DOI: 10.34308/eqien.v14i04.2273. Disponível em: http://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/2273. Acesso em: 16 dec. 2025.