PUSPITA, Kartika Chandra; IMRONUDIN, Imronudin. THE EFFECT OF ONLINE CUSTOMER REVIEWS AND CELEBRITY ENDORSEMENTS ON PURCHASE INTENTION (Study on Scarlett Whitening with Trust as Moderation). Eqien - Jurnal Ekonomi dan Bisnis, [S. l.], v. 11, n. 03, p. 682–689, 2022. DOI: 10.34308/eqien.v11i03.1104. Disponível em: http://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/1104. Acesso em: 25 dec. 2025.