Purnamasari, P., Hariroh, F. M. R. and Putri, F. B. (2025) “The Role Of Business Strategy As A Mediating Influence Of Entrepreneurial Orientation On UMKM Business Performance”, Eqien - Jurnal Ekonomi dan Bisnis, 14(01), pp. 243–257. doi: 10.34308/eqien.v14i01.2010.