Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan

Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan

https://doi.org/10.34308/eqien.v13i01.1692

Authors

  • M Reza Aldiansyah Mutyara UMA
  • Haryaji Catur Putera Hasman Program Studi Manajemen, Universitas Medan Area, Indonesia
  • Alfifto Alfifto Program Studi Manajemen, Universitas Medan Area, Indonesia
  • Mutya Rahmi Darmansyah Program Studi Manajemen, Universitas Medan Area, Indonesia

Keywords:

Keywords: Influence, Competence, Credibility, Chatboi AI.

Abstract

This research aims: (1) To determine the influence of AI Chatbot on purchase intentions of Lazada users in the city of Medan; (2) To determine the effect of trust on purchase intentions among Lazada users in the city of Medan. (3) To determine the effect of AI Chatbot on purchase intention with trust as a mediating variable among Lazada users in the city of Medan. This research method uses quantitative methods. The research sample was 5 sub-districts represented by 170 respondents. Research results: (1) Chatbot AI has a positive and significant effect on Trust among Lazada users in the city of Medan; (2) Trust has a positive and significant effect on Purchase Intention of Lazada users in the city of Medan. (3) AI chatbot has a positive and significant effect on Purchase Intention of Lazada users in the city of Medan.

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Published

2024-03-16

How to Cite

Mutyara, M. R. A., Hasman, H. C. P., Alfifto, A., & Darmansyah, M. R. (2024). Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan: Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan. Eqien - Jurnal Ekonomi Dan Bisnis, 13(01), 1–13. https://doi.org/10.34308/eqien.v13i01.1692

Issue

Vol. 13 No. 01 (2024): Eqien Journal Of Economics and Business

Section

Articles