Merancang Konten Instagram Ads Sebagai Solusi Pemasaran Digital Pada Indibiz PT Telkom

Abstract

The development of information and communication technology has bought significant impacts
in various aspects of human life, including in terms of connectivity and access to information. The
utilization of internet-based digital technology for marketing products or services to consumers
is growing, one of which is through the Instagram application. Digital marketing is the process
of promoting and finding markets through social network-based digital media. This research aims
to design Instagram Ads content as a digital marketing solution at Indibiz PT Telkom, focusing
on the promotion of products and services. The method used in descriptive qualitative, with data
obtained through interviews and observations. The results showed that creative and interactive
promotional content on Instagram can increase consumer engagement and contribute to
increases sales.

Keywords: Digital Marketing, Instagram Ads, Content