Kusumadewi, A.N.K.N. et al. 2025. BRAND IMAGE AND BRAND PERSONALITY AND THEIR INFLUENCE ON BRAND LOYALTY OF PIKOPI PRODUCTS IN PURWAKARTA. Eqien - Jurnal Ekonomi dan Bisnis. 14, 03 (Sep. 2025), 927 – 937. DOI:https://doi.org/10.34308/eqien.v14i03.2228.