RINALDI, Rinaldi; GIYARTININGRUM, RR Eko; PRATAMA, Yhoga. Online Marketing Model for Purchase Intention on High Involvement Products Using the Theory of Planned Behavior Approach: Social Media Marketing, Online Purchase Intention, Consumer Engagement, Actual Purchases behavior, High-Involvement Products. Eqien - Jurnal Ekonomi dan Bisnis, [S. l.], v. 14, n. 01, p. 43–57, 2025. DOI: 10.34308/eqien.v14i01.2074. Disponível em: https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/2074. Acesso em: 21 jul. 2025.