RIDA HARIS, Kadarisman; FADJAR, Adfiyani; MUZAKIR; EGA NUGRAHA, Mohammad. The Effect of Testimonials and Discounts on Purchasing Decisions for New Balance Shoes: The Role of Gender as a Moderating Variable in Generation Z. Eqien - Jurnal Ekonomi dan Bisnis, [S. l.], v. 14, n. 04, p. 1036 – 1058, 2025. DOI: 10.34308/eqien.v14i04.2193. Disponível em: https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/2193. Acesso em: 9 jan. 2026.