KUSUMADEWI, Ade Nurhayati Kusumadewi Nurhayati; RISMA ISMAWANTI, Nurul; MAWARDI, Amna; WAHYUDI, Robby. BRAND IMAGE AND BRAND PERSONALITY AND THEIR INFLUENCE ON BRAND LOYALTY OF PIKOPI PRODUCTS IN PURWAKARTA. Eqien - Jurnal Ekonomi dan Bisnis, [S. l.], v. 14, n. 03, p. 927 – 937, 2025. DOI: 10.34308/eqien.v14i03.2228. Disponível em: https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/2228. Acesso em: 15 sep. 2025.