HELBERT, Josephine Jesslyne; ARIAWAN, I Gde Surya Putra. PENGARUH CELEBRITY ENDORSEMENT VS. INFLUENCER ENDORSEMENT VS. ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION PADA PRODUK SKINCARE. Eqien - Jurnal Ekonomi dan Bisnis, [S. l.], v. 8, n. 2, p. 353 –370, 2021. DOI: 10.34308/eqien.v8i2.276. Disponível em: https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/276. Acesso em: 4 aug. 2025.