HAFIZNI, Rihan; SANDRA, Evita. PENGARUH BRAND EQUITY DAN ONLINE REVIEWS TERHADAP MINAT BELI ONLINE GENERASI MILLENIAL DI KOTA PADANG. Eqien - Jurnal Ekonomi dan Bisnis, [S. l.], v. 9, n. 2, p. 423 – 428, 2022. DOI: 10.34308/eqien.v9i2.428. Disponível em: https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/428. Acesso em: 18 jul. 2025.