NOVIYANA, Syntha; KENCANAWATI, Mella Sri; ANGGRAINI, Reni; GAYATRI, Laras Ayu Irene. Pengaruh Social Media Marketing, Celebrity Endorser, Brand Image, Electronic Word of Mouth, dan Inovasi Produk terhadap Keputusan Pembelian Produk Wardah. Eqien - Jurnal Ekonomi dan Bisnis, [S. l.], v. 11, n. 1, p. 906 – 912, 2022. DOI: 10.34308/eqien.v11i1.794. Disponível em: https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/794. Acesso em: 25 aug. 2026.