AFRA, Shabira Shafa; ISKANDAR, Budi Permadi. Measuring Consumer Reactions to Augmented Reality in the Fitting Process in Buying Accessories Using In-Depth Interview Case Study of Interaxe.Id. Eqien - Jurnal Ekonomi dan Bisnis, [S. l.], v. 11, n. 1, p. 1438 – 1446, 2022. DOI: 10.34308/eqien.v11i1.875. Disponível em: https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/875. Acesso em: 15 nov. 2026.