AFRA, Shabira Shafa; ISKANDAR, Budi Permadi. MEASURING CONSUMER REACTIONS TO AUGMENTED REALITY IN THE FITTING PROCESS IN BUYING ACCESSORIES USING IN-DEPTH INTERVIEW CASE STUDY OF INTERAXE.ID. Eqien - Jurnal Ekonomi dan Bisnis, [S. l.], v. 11, n. 1, p. 1438 – 1446, 2022. DOI: 10.34308/eqien.v11i1.875. Disponível em: https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/875. Acesso em: 31 aug. 2025.