Rida Haris, Kadarisman, Adfiyani Fadjar, Muzakir, and Mohammad Ega Nugraha. 2025. “The Effect of Testimonials and Discounts on Purchasing Decisions for New Balance Shoes: The Role of Gender As a Moderating Variable in Generation Z”. Eqien - Jurnal Ekonomi Dan Bisnis 14 (04):1036 – 1058. https://doi.org/10.34308/eqien.v14i04.2193.