Kusumadewi, Ade Nurhayati Kusumadewi Nurhayati, Nurul Risma Ismawanti, Amna Mawardi, and Robby Wahyudi. 2025. “BRAND IMAGE AND BRAND PERSONALITY AND THEIR INFLUENCE ON BRAND LOYALTY OF PIKOPI PRODUCTS IN PURWAKARTA”. Eqien - Jurnal Ekonomi Dan Bisnis 14 (03):927 – 937. https://doi.org/10.34308/eqien.v14i03.2228.