Afra, S. S. and Iskandar, B. P. (2022) “Measuring Consumer Reactions to Augmented Reality in the Fitting Process in Buying Accessories Using In-Depth Interview Case Study of Interaxe.Id”, Eqien - Jurnal Ekonomi dan Bisnis, 11(1), pp. 1438 – 1446. doi: 10.34308/eqien.v11i1.875.