[1]
K. Rida Haris, A. Fadjar, Muzakir, and M. Ega Nugraha, “The Effect of Testimonials and Discounts on Purchasing Decisions for New Balance Shoes: The Role of Gender as a Moderating Variable in Generation Z”, Eqien, vol. 14, no. 04, pp. 1036 – 1058, Dec. 2025.