A. N. K. N. Kusumadewi, N. Risma Ismawanti, A. Mawardi, and R. Wahyudi, “BRAND IMAGE AND BRAND PERSONALITY AND THEIR INFLUENCE ON BRAND LOYALTY OF PIKOPI PRODUCTS IN PURWAKARTA”, Eqien, vol. 14, no. 03, pp. 927 – 937, Sep. 2025.