Rinaldi, Rinaldi, et al. “Online Marketing Model for Purchase Intention on High Involvement Products Using the Theory of Planned Behavior Approach: Social Media Marketing, Online Purchase Intention, Consumer Engagement, Actual Purchases Behavior, High-Involvement Products”. Eqien - Jurnal Ekonomi Dan Bisnis, vol. 14, no. 01, Mar. 2025, pp. 43-57, doi:10.34308/eqien.v14i01.2074.