Giawa, Fedianus, et al. “ANALYSIS OF MARKETING STRATEGY THROUGH SOCIAL MEDIA ON UNIVERSITY STUDENTS’ PURCHASE INTENTION IN PURCHASING SMARTPHONES AT TRICOMSEL GUNUNGSITOLI”. Eqien - Jurnal Ekonomi Dan Bisnis, vol. 11, no. 03, Dec. 2022, pp. 457-64, doi:10.34308/eqien.v11i03.1219.