Eqien - Jurnal Ekonomi dan Bisnis

Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan

2024-03-16T04:31:15+07:00

This research aims: (1) To determine the influence of AI Chatbot on purchase intentions of Lazada users in the city of Medan; (2) To determine the effect of trust on purchase intentions among Lazada users in the city of Medan. (3) To determine the effect of AI Chatbot on purchase intention with trust as a mediating variable among Lazada users in the city of Medan. This research method uses quantitative methods. The research sample was 5 sub-districts represented by 170 respondents. Research results: (1) Chatbot AI has a positive and significant effect on Trust among Lazada users in the city of Medan; (2) Trust has a positive and significant effect on Purchase Intention of Lazada users in the city of Medan. (3) AI chatbot has a positive and significant effect on Purchase Intention of Lazada users in the city of Medan.

Pengaruh Green Place Dan Green Promotion Terhadap Keputusan Pembelian Produk Wikstea Pada Mahasiswa Fakultas Kehutanan Universitas Sumatera Utara

2024-03-16T16:57:16+07:00

This research aims: (1) To determine the influence of green places on purchasing decisions for Wikstea products among students at the Faculty of Forestry, University of North Sumatra. (2) To determine the effect of green promotion on purchasing decisions for Wikstea products among students at the Faculty of Forestry, University of North Sumatra. This research method This type of research is quantitative research and is associative in nature. The results of this research; (1) From the green place statement, in the future the procurement of Wikstea stands/outlets can be further increased to reach new consumers. (2) green promotion statement, it is hoped that the Wikstea company can make advertisements or promotions about the importance of using products that are friendly to living creatures and the environment.

Keywords: Influence, Green Place, Green Promotion.

Evaluation of Queue System Management Implementation at XYZ Supermarket in Lampung

2024-03-16T17:57:22+07:00

ABSTRACT

Queuing system management (QSM) can help improve operational efficiency, reduce customer waiting time, a node from human resource management (HRM) based on the effectiveness of HR performance, and optimize employees as HR in improving customer service. This research was conducted with the aim of knowing the mplementing queuing results of system management in one of the Supermarkets in Lampung Province and knowing the optimal number of cashier lines in the QSM. Research conducted on the research object, namely XYZ Supermarket, is recorded every one-hour interval. This research was conducted for 14 days, working hours from 09.00-21.00 Western Indonesian Time zone. The population in this study is all consumers whose population is unlimited. The sample used is consumers who enter the XYZ Supermarket QSM. The study purpose was to optimize the QSM with Ws less than 3 minutes and Ls less than 4 people in accordance with the SOP. This research method uses the multi-channel single-phase model with system time and systems number. The analysis results in this study can be concluded that the performance of the queuing system implemented with the number of cashiers (M) of 2 cashiers at 09.00-09.59, 12.00-12.59, and 19.00-19.59. It makes optimal QSM with Ws less than 3 minutes, and Ls less than 4 people.

Pengaruh Servicecsape Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Cangkir Pertama Coffee Kota Purwakarta

2024-03-16T17:08:11+07:00

This study aims to determine the effect of servicescape and service quality on customer satisfaction at the First Cup of Coffee, Purwakarta City. The research method used is descriptive quantitative. Sampling used a non-probability sampling method by distributing questionnaires to 97 respondents who were consumers at the First Cup of Coffee Purwakarta. Data analysis methods used are validity test, reliability test, normality test, linearity test, multiple regression analysis, correlation coefficient, coefficient of determination, hypothesis test, partial test (t test), and simultaneous test (F test). The data were processed using IBM SPSS version 24. The results showed that the two independent variables had an effect on the dependent variable, servicescape had a positive and significant effect on customer satisfaction at the First Cup of Coffee Purwakarta. Service quality has a positive and significant effect on customer satisfaction at the First Cup of Coffee Purwakarta. Simultaneously servicescape and service quality have a positive and significant effect on customer satisfaction at the First Cup of Coffee Purwakarta.

Pengaruh Person Job-Fit dan Job Burnout terhadap Kepuasan Kerja Gen Z (Studi Pada Pengikut Akun Twitter Worksfess)

2024-03-16T17:12:36+07:00

This research was conducted to find out how the influence of Person Job Fit
and Job Burnout variables on Gen Z Job Satisfaction. In this study, Person Job Fit
and Job Burnout variables were independent variables and job satisfaction was the
dependent variable. Primary data collection using simple random sampling
technique as a sample, with a total of 80 gen z respondents as followers of the
Worksfess Twitter account who had resigned. The data analysis method used in this
study is multiple linear regression with the help of data processing using SPSS
software. Based on the results of the research that has been done, it shows that
simultaneously the independent variables have a positive and significant influence
on the dependent variable (job satisfaction). And the value of r square shows the
number 68.1% which means that all independent variables have a simultaneous
effect of 68.1%.
Keywords: Person Job Fit, Job Burnout, and Job Satisfaction

Pengaruh Persepsi Keadilan Pajak terhadap Kepatuhan Wajib Pajak Usaha Mikro, Kecil, dan Menengah (UMKM) (studi dengan penerapan PP Nomor 23 tahun 2018 di Purwakarta)

2024-03-16T04:52:18+07:00

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi keadilan pajak terkait PP Nomor 23 tahun 2018 terhadap kepatuhan wajib pajak dalam memenuhi kewajiban perpajakannya. Populasi dalam penelitian ini adalah wajib pajak usaha mikro, kecil dan menengah di kabupaten Purwakarta. Penelitian ini menggunakan data primer yang diperoleh dengan menyebar kuesioner kepada pemilik mikro, kecil dan menengah di kabupaten Purwakarta. Penelitian ini merupakan penelitian kuantitatif dengan metode deskriptif dan verifikatif dengan menggunakan analisis regresi sederhana. Program software yang digunakan untuk menganalisis data adalah IBM SPSS 23. Analisis data dalam penelitian ini dimulai dengan uji validitas dan reliabilitas. Dilanjutkan dengan uji asumsi klasik yang meliputi uji normalitas, linieritas, dan analisis korelasi. Setelah itu dilakukuan uji regresi sederhana dan uji hipotesis berupa uji koefisien regresi (uji t) dan uji koefisien determinasi. Berdasarkan hasil penelitian dan pengujian yang telah dilakukan menunjukan bahwa persepsi keadilan pajak berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak.

Analysis Of Managerial Functions In Sustainable Tourism Development In Mekar Buana Village - Karawang

2024-03-16T17:15:12+07:00

The aim of this research is 1) To find out, analyze and explain the implementation of managerial functions in Mekarbuana Village tourism management? 2) To find out, analyze and explain the understanding of the management and community of the Mekarbuana Village tourist destination regarding sustainable tourism? 3) To find out, analyze and explain the implementation of managerial functions to develop sustainable tourism in Mekarbuana Village? The research method used is descriptive research with a qualitative approach. Qualitative research is carried out by investigating social phenomena and human problems, producing descriptive data in the form of written and spoken words from the behavior and people observed. This study found that in developing sustainable tourism in Mekar Buana-Karawang Village, the managerial role is very important to ensure sustainability, efficient management and a positive impact on the environment of the local community. The four managerial functions referred to are Planning, Organizing, Placement and Controlling (Planning, organizing, actuating and controlling) which have been running well according to their functions. The management together with the village government is responsible for formulating the vision and mission of sustainable tourism in Mekar Buana-Karawang Village. Set long-term and short-term goals that are in line with sustainability principles. Designing tourism programs that focus on environmental preservation, local culture and community welfare. It is recommended that further research consider other aspects besides managerial functions, for example in terms of operational, financial and marketing functions. Because the managerial function has been running well in Mekar Buana Village tourism. By maintaining and improving managerial functions that are already running well, Mekar Buana Village can continue to achieve positive benefits and make a significant contribution to sustainable tourism development and the welfare of the local community. This research answers suggestions from previous research to identify and test the analysis of managerial functions in developing sustainable tourism in the village of Mekar Buana-Karawang.

Analisis Pengaruh Penggunaan Social Media Marketing Melalui Instagram Terhadap Keputusan Pembelian, Studi Kasus Pada Program Studi Manajemen S1 Sekolah Tinggi Ilmu Ekonomi Yasa Anggana Garut

2024-03-16T04:56:30+07:00

This study aims to determine and analyze the influence of social media marketing on decision making. Social media as an independent variable has influenced consumer behavior in buying a product, including in the world of education which is an intangible product. Social media marketing for prospective new students currently has a close relationship with the purchasing decision to choose the college they will go to. The method that the writer will use is to use a quantitative method, namely a research method based on a hunch of positivism, used to examine certain populations or samples, data collection uses research instruments, data analysis is quantitative/statistical in nature, with the aim of testing the hypotheses that have been set.

Pengaruh Enterpreneur Skills dan Pemanfaatan Peluang Usaha terhadap Minat Usaha Di Kabupaten Purwakarta

2024-03-16T04:59:24+07:00

This study aims to determine the influence of entrepreneurial skills and business opportunities on business interest in Purwakata district. People's interest in business in developing countries is not very high, this happens because people in developing countries prefer to work rather than entrepreneurship. People assume that it is more profitable to work than entrepreneurship, especially in communities around industrial cities which are companies that are expanding from developed countries. The research method used is an associative descriptive method with a quantitative approach. The type of data used is primary data by distributing questionnaires to respondents where the respondents are from the Purwakarta district community. The research results show that there is a positive and significant influence between entrepreneurial skills and business opportunities on business interest in Purwakarta district, both partially and simultaneously. Descriptively, weaknesses in entrepreneurial skills are based on incentives, ability measurement, personal potential, technological abilities and in the business opportunity aspect there are weaknesses in family support, business networks and opportunities for new ideas and in the business interest aspect there are weaknesses in interest, risks and challenges.

Model Proses Kewirausahaan PD Hikmat Kabupaten Purwakarta

2024-03-23T23:01:53+07:00

This study uses qualitative and descriptive methods and aims to determine the entrepreneurial process of PD Hikmat owner who has 37 years of business experience, starting from the beginning of establishment, development, to the stage of business growth, along with the factors that influence it, as well as the obstacles and challenges faced by owner during entrepreneurship. The owner of PD Hikmat started his business because he wanted to improve the family's income and there were business opportunities in Purwakarta where there were not many competitors. PD Hikmat began to develop when observing new opportunities to collaborate with catering entrepreneurs. PD Hikmat experienced business growth when the owner began to imitate the modernization of similar entrepreneurs. PD Hikmat found business challenges and obstacles during the rainy season and rising raw material prices. PD Hikmat has competitive advantages, personal qualifications of the owner, distinctive product taste, adequate product inventory, employee loyalty, good relations with stakeholders. The current challenges and opportunities for PD Hikmat are marketing and packaging products creatively, and meet consumer preferences for healthier and more natural processed food products.

Pengaruh Keterikatan Karyawan Dan Motivasi Intrinsik Terhadap Kinerja Karyawan (Studi Pada Karyawan Pt. Einstrend Factory 3 Departemen Sewing Purwakarta)

2024-03-23T21:02:43+07:00

This research was conducted at PT. Einstrend Factory 3 Sewing Department with the aim of researching the effect of employee engagement and intrinsic motivation on employee performance. The research model used is quantitative and the method used is descriptive verification with multiple linear regression analysis. The number of research samples is 89 respondents. The results showed that partially employee engagement and intrinsic motivation had a positive and significant effect on employee performance. Simultaneously showed a significant influence between employee engagement and intrinsic motivation on employee performance of 58.2% and the remaining 41.8% was influenced by other factors not examined by researchers.

Social Climber Sebagai Aktualisasi Diri Dimediasi Harga Diri Dan Gaya Hidup Hedonis Terhadap Perilaku Konsumtif

2024-03-29T19:50:36+07:00

Balinese people, including the people of Sanur, are thick with cultural diversity. Therefore, there is no day without religious activities. Various types of products are needed to support religious activities, for example in terms of fashion. The increasing fulfilment of means of supporting religious activities such as kebaya, kamen, and luxurious and contemporary accessories has become commonplace for women. Creating changes in the social environment by showing that consuming modern and luxurious religious support facilities with a hedonistic lifestyle can increase social status and self-esteem. The purpose of this study is to determine the extent of the role of self-esteem and hedonic lifestyle in modulating the impact of social climbers on consumer behaviour. The study focused on a population of women residing in Sanur. A purposive selection strategy was used to select a sample of 136 respondents. The quantitative research approach involved the use of questionnaires to obtain data. The data analysis methodology used was Structural Equation Model - Partial Least Squares (SEM-PLS). The research findings show that social climbing has an important and positive impact on self-esteem and hedonic lifestyle. In addition, self-esteem has a positive and significant effect on consumer behaviour, while hedonic lifestyle has a negative and significant effect on consumptive behaviour. Furthermore, social climbing has a positive and significant effect on consumptive behaviour. In addition, self-esteem plays an important role in mediating the relationship between social climbing and consumptive behaviour, with a positive and significant effect. Finally, hedonic lifestyle mediates the relationship between social climbers and consumer behaviour negatively and significantly.

Analysis Of Good Corporate Governance, Liquidity, And Company Size On The Quality Of Financial Reports

2024-03-29T19:52:28+07:00

This study intends to examine how firm sizes, liquidity, and effective corporate governance affect financial statements. In this study, agency theory is employed. The study's independent variables include the size of the organization, liquidity, and excellent corporate governance. The quality of the financial reports is one of the research's dependent variables. Consumer products firms that floated on the Indonesia Stock Exchange between 2019 and 2021 make up the sample for this study. SPSS is employed in the quantitative research methodology. The linear regression analysis method is used in this study. This study will demonstrate effective corporate governance and the effects of firm size on the reliability of financial reports. In the meanwhile, the quality of financial reports is unaffected by liquidity.

Validasi Kriteria Pemilihan Karyawan Terbaik menggunakan Multi Criteria Decision Making (MCDM) (Studi Kasus Pada PT AIND)

2024-04-01T20:45:18+07:00

This research aims to examine and provide validation for the best employee selection process conducted by PT AIND. The selection of the best employees that has been done so far is based on the weight of the criteria determined where the weight of each criterion is not yet known as the basis for its determination, thus creating a risk of selecting unsuitable candidates. The AHP (Analytical Hierarchy Process) method is based on a hierarchical structure, making it more focused on each criterion and transparent in determining the weight of each criterion. PT AIND can use this method in the process of selecting the best employees more transparently and rationally. The results of this study obtained the weight of each criterion which is used to determine the best employees in the company based on pairwise comparisons of each criterion more rationally and reliably. Other criteria (sub-criteria) can be added to the best employee selection process, and each criterion's weight can be reassigned using the AHP method with pairwise comparisons of the currently used criteria.

Kepuasan Konsumen Dipengaruhi Oleh Kualitas Pelayanan Studi Pada Perumahan Subsidi Griya Ciroyom Indah

2024-04-01T20:09:25+07:00

This research is motivated by the phenomenon of problems related to customer satisfaction in Griya Ciroyom Indah subsidized housing. One of them is from services that are less fast and considered, causing consumer dissatisfaction with residents of Griya Ciroyom Indah subsidized housing. purpose of this study is to determine the description of service quality, description of customer satisfaction and description of the effect of service quality on customer satisfaction. The method used in this research is quantitative method with descriptive and associative approaches. Using data collection techniques with questionnaires to 77 respondents using the sampling method, namely saturated samples. The data analysis technique used in this study uses instruments (validity test and reliability test), correlation coefficient test and determination coefficient test using SPSS version 2. Based on the results of data processing obtained, the instruments used in this study are declared valid and reliable because they have a value greater than r table of 0,224. The value of service quality is 0.730>0.600 and customer satisfaction is 0.744>0.600, so it is declared reliable. The description of service quality with an index value of 3,912 and customer satisfaction with an index value of 2,119 is said to be good. From the results of the product moment correlation coefficient test, there is a "moderate" influence between the service quality variables on customer satisfaction