FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND LOYALTY PADA SMARTPHONE REALME DI JAKARTA

https://doi.org/10.34308/eqien.v10i1.544

Authors

  • Arbi Siti Rabiah Universitas Bina Nusantara
  • Jeffry Jeffry Universitas Bina Nusantara

Keywords:

Brand Loyalty, Perceived Quality, Brand Communication, Customer Satisfaction, Brand Trust, Smartphone

Abstract

 

This study aims to analyze the factors that influence brand loyalty on Realme smartphone it is perceived quality, brand communication, customer satisfaction, Brand Trust. The data obtained in this study through an online survey using a questionnaire instrument and obtained 100 respondents who use smartphone Realme in Jakarta. Data is processed by Structural Equation Modeling (SEM) with Partial Least Square (PLS) Technique.

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Published

2022-04-29

How to Cite

Rabiah, A. S., & Jeffry, J. (2022). FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND LOYALTY PADA SMARTPHONE REALME DI JAKARTA. Eqien - Jurnal Ekonomi Dan Bisnis, 10(1), 336–341. https://doi.org/10.34308/eqien.v10i1.544

Issue

Vol. 10 No. 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS

Section

Articles