ANTESEDEN DAN KONSEKUENSI PENGKREASIAN NILAI WISATAWAN DOMESTIK DI INDONESIA BERBASIS PEMODELAN PLS-SEM

https://doi.org/10.34308/eqien.v11i03.1035

Authors

  • Devita Sari Magister Manajemen. Fakultas Ekonomika dan Bisnis. Universitas Ahmad Dahlan.
  • Purwoko Purwoko Magister Manajemen. Fakultas Ekonomika dan Bisnis. Universitas Ahmad Dahlan.
  • Fitroh Adhilla Magister Manajemen. Fakultas Ekonomika dan Bisnis. Universitas Ahmad Dahlan.
  • Zunan Setiawan Magister Manajemen. Fakultas Ekonomika dan Bisnis. Universitas Ahmad Dahlan.
  • Aftoni Sutanto Magister Manajemen. Fakultas Ekonomika dan Bisnis. Universitas Ahmad Dahlan.

Keywords:

Joy, Love, Surprise, Value creation, PLS-SEM

Abstract

This study examines and analyzes the joy, love and positive surprise models, on consumers' intention to co-create value and visit. The research was conducted using an online survey which was distributed to the target respondents. Data analysis was carried out using PLS SEM through SMART PLS software Version 3.3.2. The findings of this study offer several interesting managerial implications, providing meaningful implications for business practitioners and destination marketers to drive tourist emotions and intentions to create shared value effectively. In particular, it will motivate travelers to engage more in conversations about the destination and stimulate their positive emotions, including joy, love and positive surprise. Such emotional states and experiences are likely to produce favorable responses as postulated by the SOR model. In addition, practitioners can also offer gifts to tourists who share useful information that helps other tourists to visit the destination.

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Published

2022-12-03

How to Cite

Sari, D., Purwoko, P., Adhilla, F., Setiawan, Z., & Sutanto, A. (2022). ANTESEDEN DAN KONSEKUENSI PENGKREASIAN NILAI WISATAWAN DOMESTIK DI INDONESIA BERBASIS PEMODELAN PLS-SEM. Eqien - Jurnal Ekonomi Dan Bisnis, 11(03), 748–757. https://doi.org/10.34308/eqien.v11i03.1035

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