PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI DEALER SENTRAL MOTOR YAMAHA CABANG SUKABUMI

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Dwi Rachmawati
Gelaria Yaumal Akbar
Udriyah Udriyah

Abstract

Promotion is a way for a company to have a role to inform, persuade, and
remind potential customers of products that are created to create a demand. The
purchase decision is a decision that is influenced by several factors that will make
consumers consider everything and in the end consumers buy the brand they like
the most. This research aims to see how a person's decision to buy a product is seen
from the promotion made by a company for its product. This study examines the
effect of promotion on product purchase decisions at Dealer Sentral Motor Yamaha
Sukabumi Branch. The results showed that promotion has a close relationship with
purchasing decisions, furthermore promotion has a significant positive effect on
purchasing decisions. This indicates that if promotion increases, purchasing
decisions will also increase.

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