Intensi Berwirausaha Generasi Muda Di Lodtunduh Ubud Dalam Era E-Busines

https://doi.org/10.34308/eqien.v12i03.1424

Authors

  • Ida Nyoman Basmantra Universitas Pendidikan Nasional
  • I Gede Adhi Prasetya Bandem Progam iStudi iManajemen, iFakultas iEkonomi idan iBisnis Universitas iPendidikan Nasional iDenpasar, Indonesia
  • Ni Wayan Widhiasthini Progam iStudi iManajemen, iFakultas iEkonomi idan iBisnis Universitas iPendidikan Nasional iDenpasar, Indonesia

Keywords:

Digital Literacy, Self-Efficacy, Environment, Entrepreneurial Intention

Abstract

In today's era, humans use technology because they have reason. With their minds, humans want to get out of a problem, they want to live a better, safer, and easier life. One of the businesses that can be done in today's technological advances is e-business. This study focuses on entrepreneurship which aims to determine the Entrepreneurial Intentions of the Young Generation in Lodtunduh Ubud. The intervention is viewed from several variables such as: Digital Literacy, Self-Efficacy, and Environment in the context of the E-Business era. The population in this research was 109 and the sample used was 86 respondents. This research method is quantitative. The data collection technique used is a questionnaire survey and observation. With this research, it is hoped that this research can add and broaden the reader's insight regarding the Entrepreneurial Intentions of the Young Generation in Lodtunduh Ubud in the E-Business era.

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Published

2023-09-03

How to Cite

Basmantra, I. N., Bandem, I. G. A. P., & Widhiasthini, N. W. (2023). Intensi Berwirausaha Generasi Muda Di Lodtunduh Ubud Dalam Era E-Busines. Eqien - Jurnal Ekonomi Dan Bisnis, 12(03), 251–258. https://doi.org/10.34308/eqien.v12i03.1424