STRATEGI PEMASARAN MEDIA SOSIAL PADA BRANDING PERUSAHAAN SANDY COLLECTION

https://doi.org/10.34308/eqien.v10i2.637

Authors

  • Novelia Radista Akbar Gaeni Fakultas Ilmu Sosial dan Ilmu Politik/ Ilmu Komunikasi, UPN Veteran Jawa Timur
  • Natasha Izza Azkia Fakultas Ilmu Sosial dan Ilmu Politik/ Ilmu Komunikasi, UPN Veteran Jawa Timur
  • Endiko Wahyu Normansyah Fakultas Ilmu Sosial dan Ilmu Politik/ Ilmu Komunikasi, UPN Veteran Jawa Timur
  • Laurel Salsabilla Aurora Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Ghulyarma Aushafinaz Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Latif Ahmad Fauzan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Dian Hutami Rahmawati Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional “Veteran” Jawa Timur

Keywords:

Branding, Social Media Marketing, startup

Abstract

This research was conducted to determine the startup branding strategy of Sandy Collection. To find out how startup companies start their business to brand their products so that they are more widely known by the public. Sandy Collection on January 12, 2021, started to market its products on the TikTok application and create educational content  to get impressions more than 807,000 viewers with more than 23,000 likes. The purpose of this study is to explain the trategy of Sandy Collection company in branding their products using TikTok as social media, so this research focuses on how to brand products on social media. This study used descriptive qualitative method. The informans of this research are the owner of Sandy Collection, Content Creator, Public Relations Sandy Collection, and Social Media Admin. The result of this research is Sandy Collection using 4 social media marketing for company branding: pull strategy, push strategy, endorse, sponsorship.

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Published

2022-05-31

How to Cite

Gaeni, N. R. A., Azkia, N. I., Normansyah, E. W., Aurora, L. S., Aushafinaz, G., Fauzan, L. A., & Rahmawati, D. H. (2022). STRATEGI PEMASARAN MEDIA SOSIAL PADA BRANDING PERUSAHAAN SANDY COLLECTION. Eqien - Jurnal Ekonomi Dan Bisnis, 10(2), 444 – 450. https://doi.org/10.34308/eqien.v10i2.637

Issue

Vol. 10 No. 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS

Section

Articles

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