PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN

https://doi.org/10.34308/eqien.v11i1.730

Authors

  • Widya Syaraswati Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Esa Unggul
  • Satiti Handini Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Esa Unggul

Keywords:

Customer Relationship Marketing, Service Quality, Customer Satisfaction

Abstract

This study aims to determine and examine the effect of Customer Relationship Marketing and Service Quality on Customer Satisfaction. Samples were taken as many as 100 respondents using purposive sampling technique. The research data analysis method uses multiple linear regression analysis with the help of SPSS software applications. The results showed that the variables of Customer Relationship Marketing and Service Quality had a significant effect on customer satisfaction

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Published

2022-07-27

How to Cite

Syaraswati, W., & Handini, S. (2022). PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN. Eqien - Jurnal Ekonomi Dan Bisnis, 11(1), 722 – 727. https://doi.org/10.34308/eqien.v11i1.730

Issue

Vol. 11 No. 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS

Section

Articles