ANALISIS KUALITAS PRODUK ARANG BRIKET PADA KEBUTUHAN PASAR EKSPOR DI TIMUR TENGAH DAN EROPA PADA PT. NUDIRA SUMBER DAYA INDONESIA Product Quality, Export, Charcoal Briquette, Middle East, Europe

Abstract

This research is entitled “Analysis of the Quality of Briquette Charcoal Products on the Needs of

Export Markets in the Middle East and Europe of PT. Nudira Sumber Daya Indonesia). Coconut

briquette charcoal is one of Indonesia's leading products that is widely popular in various world

markets, limiting research to only the Middle East and European markets. This study was made for

prospective exporters with the aim of analyzing the quality of coconut briquette charcoal products in

the European and Middle Eastern markets. This study also aims to provide solutions, information to

prospective exporters of coconut briquette charcoal to better know what kind of market needs are

suitable to penetrate the market in each existing segment. This study uses primary and secondary data

with data collection techniques through observation, interviews, and documentation studies. The data

analysis method used is descriptive qualitative. The author found several differences in product

attributes based on the taste of coconut briquette charcoal in the two markets. The author also

suggests that further research into broader markets other than the Middle East and European markets.