ANALISIS KUALITAS PRODUK ARANG BRIKET PADA KEBUTUHAN PASAR EKSPOR DI TIMUR TENGAH DAN EROPA PADA PT. NUDIRA SUMBER DAYA INDONESIA Product Quality, Export, Charcoal Briquette, Middle East, Europe

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Rubby Rahman Tsani
Fikri Muhammad Mauluddin
Ricko Christian Hotlan Tinambunan
Syifa Fajar Maulani,

Abstract

This research is entitled “Analysis of the Quality of Briquette Charcoal Products on the Needs of


Export Markets in the Middle East and Europe of PT. Nudira Sumber Daya Indonesia). Coconut


briquette charcoal is one of Indonesia's leading products that is widely popular in various world


markets, limiting research to only the Middle East and European markets. This study was made for


prospective exporters with the aim of analyzing the quality of coconut briquette charcoal products in


the European and Middle Eastern markets. This study also aims to provide solutions, information to


prospective exporters of coconut briquette charcoal to better know what kind of market needs are


suitable to penetrate the market in each existing segment. This study uses primary and secondary data


with data collection techniques through observation, interviews, and documentation studies. The data


analysis method used is descriptive qualitative. The author found several differences in product


attributes based on the taste of coconut briquette charcoal in the two markets. The author also


suggests that further research into broader markets other than the Middle East and European markets.

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