AUDIT KOMUNIKASI PROGRAM PERTUNJUKAN SENI CAHAYA PADA MASA PANDEMI (STUDI KASUS : SUMONAR FESTIVAL 2020)

https://doi.org/10.34308/eqien.v10i2.634

Authors

  • Ahimsa Adi Wibowo Fakultas Ekonomi dan Bisnis/Ekonomi Pembangunan, UPN “Veteran” Jawa Timur
  • Windri Saifuddin Fakultas Ekonomi dan Bisnis/Ekonomi Pembangunan, UPN “Veteran” Jawa Timur
  • Cindy Prastia Putri Fakultas Ekonomi dan Bisnis/Ekonomi Pembangunan, UPN “Veteran” Jawa Timur
  • Fira Nur Isnaini Fakultas Ekonomi dan Bisnis/Ekonomi Pembangunan, UPN “Veteran” Jawa Timur
  • Fina Salsabila Latif Fakultas Ekonomi dan Bisnis/Ekonomi Pembangunan, UPN “Veteran” Jawa Timur

Keywords:

Communication Audit, Virtual Exhibition, Light Art Show, Covid-19

Abstract

 The Covid-19 pandemic has forced several art shows to be cancelled. However, under these circumstances, artists and art workers are looking for new opportunities to remain present in the public eye. One of them is by utilizing virtual exhibitions. This study aims to audit the communication process in a light arts performance program called SUMONAR FEST. This study uses a qualitative descriptive method with a case study approach and a communication audit. Data collection was carried out by studying literature through an online light art show event. The sample selection indicators are discussion events, performances, and SUMONAR FESTIVAL with the presentation of works that are representative and have an impact to inspire light art artists in the midst of the Covid-19 pandemic. The results showed that, SUMONAR FESTIVAL 2020 with the concept of Virtual Exhibition 360 succeeded in bringing the spirit of work for light art artists. The collaboration between the government, practitioners and the community is also a supporting factor for the sustainability of this activity in addition to utilizing technology in the form of Virtual Exhibition 360.

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Published

2022-05-31

How to Cite

Wibowo, A. A., Saifuddin, W., Putri, C. P., Isnaini, F. N., & Latif, F. S. (2022). AUDIT KOMUNIKASI PROGRAM PERTUNJUKAN SENI CAHAYA PADA MASA PANDEMI (STUDI KASUS : SUMONAR FESTIVAL 2020). Eqien - Jurnal Ekonomi Dan Bisnis, 10(2), 429 – 435. https://doi.org/10.34308/eqien.v10i2.634