MASYARAKAT BELI PRODUK ROTI TERNAMA KARENA CITRA TOKO ATAU KUALITAS PELAYANAN?

https://doi.org/10.34308/eqien.v7i1.109

Authors

  • Iman Sidik Nusannas STIE DR KHEZ Muttaqien

Keywords:

Store Image, Service Quality, Consumer Buying Interest

Abstract

The study was to determine the effect of Store Image and Service Quality on Consumer Buying Interest at a famous bakery at Purwakarta. The datas taken from respondents that was questionnaired to 96 respondents with Non Probability Sampling techniques. The research method used is descriptive method which is a method that is done by collecting, presenting and analyzing data so as to provide a clear enough picture of the object under study. This study uses a multiple linear regression analysis model with the help of IBM SPSS 21 program. The results of this study indicate that the variables of Store Image and Service Quality have a positive and significant effect on Consumer Interest in a famous bakery at  Purwakarta.

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Published

2020-02-29

How to Cite

Nusannas, I. S. (2020). MASYARAKAT BELI PRODUK ROTI TERNAMA KARENA CITRA TOKO ATAU KUALITAS PELAYANAN?. Eqien - Jurnal Ekonomi Dan Bisnis, 7(1), 24–32. https://doi.org/10.34308/eqien.v7i1.109

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