MASYARAKAT BELI PRODUK ROTI TERNAMA KARENA CITRA TOKO ATAU KUALITAS PELAYANAN?
Main Article Content
Abstract
The study was to determine the effect of Store Image and Service Quality on Consumer Buying Interest at a famous bakery at Purwakarta. The datas taken from respondents that was questionnaired to 96 respondents with Non Probability Sampling techniques. The research method used is descriptive method which is a method that is done by collecting, presenting and analyzing data so as to provide a clear enough picture of the object under study. This study uses a multiple linear regression analysis model with the help of IBM SPSS 21 program. The results of this study indicate that the variables of Store Image and Service Quality have a positive and significant effect on Consumer Interest in a famous bakery at Purwakarta.
Downloads
Download data is not yet available.
Article Details
How to Cite
Nusannas, I. (2020). MASYARAKAT BELI PRODUK ROTI TERNAMA KARENA CITRA TOKO ATAU KUALITAS PELAYANAN?. Eqien - Jurnal Ekonomi Dan Bisnis, 7(1), 24 - 32. https://doi.org/10.34308/eqien.v7i1.109