
Eqien – Journal Ekonomi dan Bisnia (Eqien - Journal of Economics and Business), is a peer-reviewed national journal published by the Institute for Research and Community Service Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien in Purwakarta. Eqien - Journal of Economics and Business discusses economics and business in a broad scope. This journal was first published in 2012. The editorial team welcomes the entire community, especially academics and researchers, to contribute their intellectual dedication in the form of original articles published in this journal that have never been published in any media. Articles can be written in Bahasa Indonesia or English.
- Editor in Chief: Dedeng Abdul Gani Amruloh
- ISSN: e-ISSN: 2654-5837
- Frequency: Four times a year
Current Issue

The Journal of Economics and Business is a scientific journal that publishes research findings and studies in the field of economics and business.
Articles
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Analisis Faktor yang Mempengaruhi Inovasi Layanan dan Internasionalisasi terhadap Profitabilitas UMKM di Indonesia
Putri Sahara, Suyono SaputraAbstract : 7pdf (Bahasa Indonesia) : 1825 – 852 -
Research on Brand Construction and Marketing of Wahaha Group in China
Zhao Weijie, Fridayana YudiaatmajaAbstract : 4pdf : 0969 – 985 -
UKURAN PERUSAHAAN DAN PROFITABILITAS SEBAGAI PENENTU FINANCIAL DISTRESS Studi Empiris Pada Perusahaan Manufaktur Kosmetik Yang Terdaftar Di Bursa Efek Indonesia Periode 2014-2023
Stenly Jacobus Ferdinandus, Kamalia Kamarudin, Josef Richy PattiruhuAbstract : 5pdf (Bahasa Indonesia) : 0894 – 901 -
Integrated Analysis of Sustainable Marketing Research with Bibliometric Insights and Theoretical Framework Development
Prita Prasetya, Mukhamad NajibAbstract : 7PDF : 1714 – 726 -
PENGARUH SIKAP KEWIRAUSAHAAN DAN MOTIVASI TERHADAP MINAT DALAM DUNIA BISNIS
Rangga Mahesa, Muhammad Husnul Khuluq, Arif Syaifudin, Devi Kurniawan, Hari Sundana, Imelda Dian RahmawatiAbstract : 5pdf (Bahasa Indonesia) : 4853 – 861 -
STRATEGI PENINGKATAN KINERJA PERSONEL SANDI KAMAR SANDI INTELIJEN PANGKALAN TNI ANGKATAN UDARA ADI SOEMARMO, SURAKARTA
Ramadhan Ardian Yusuf, Nani Harnaeni, Lalang SaksonoAbstract : 20pdf (Bahasa Indonesia) : 5879 – 893 -
Struktur Modal pada Perusahaan Minyak Bumi dan Gas Alam
Dean Subhan Saleh, Maria Hendriani, Maretha Yuliana SompiAbstract : 7pdf (Bahasa Indonesia) : 1779 – 791 -
Pengaruh Cashback Promotion Terhadap Brand Loyalty Pengguna Dompet Digital dengan Gender Sebagai Variabel Moderasi pada Mahasiswa Universitas Sebelas Maret
Salsabila Camellia, Khresna Bayu SangkaAbstract : 4pdf (Bahasa Indonesia) : 0986 – 998 -
Human Capital in Green Economies: A Systematic Review of Workforce Transformation of Environmental Sustainability
Nofriansyah Nofriansyah, Dadang Dahlan, Dadang Dahlan, Nani Sutarni, Nani Sutarni, Sri Rahayu, Sri Rahayu, Jery Wardiman, Jery Wardiman, Endang Supriatna, Endang Supriatna, Maya Melia, Maya MeliaAbstract : 10PDF : 18749 – 765 -
DAYA TARIK FASILITAS, CITRA MEREK, DAN PERSEPSI HARGA DALAM MINAT KEMBALI BERKUNJUNG ASTON MAKASSAR
Hariyanto R Djatola Djampagau, Nur HilalAbstract : 7pdf (Bahasa Indonesia) : 0938 – 955 -
MODEL MEDIASI MOTIVASI PADA HUBUNGAN GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DINAS PERUMAHAN RAKYAT, KAWASAN PERMUKIMAN, PERTANAHAN SURABAYA
Herlin Sugiharni, Lindiawati, Emma YuliantiAbstract : 6pdf (Bahasa Indonesia) : 2862 – 878 -
Pengukuran Kinerja Saham Bank Digital di Indonesia dengan Model Capital Asset Pricing Model (CAPM)
Budi Santoso, Juni SasmihartiAbstract : 8PDF : 3766 – 778 -
The Analysis of Digital Marketing Strategy of Starbucks in Shanghai, China
Yao Lin, Trianasari TrianasariAbstract : 6pdf : 0956 – 968 -
Peran Digital Marketing Dalam Mendorong Keputusan Pembelian Melalui Word Of Mouth
Desri komala sari idiljan, Ira Nuriya Santi, Zakiyah Zahara, Rachman TambaruAbstract : 8pdf (Bahasa Indonesia) : 0792 – 813 -
BRAND IMAGE AND BRAND PERSONALITY AND THEIR INFLUENCE ON BRAND LOYALTY OF PIKOPI PRODUCTS IN PURWAKARTA
Ade Nurhayati Kusumadewi Nurhayati Kusumadewi, Nurul Risma Ismawanti, Amna Mawardi, Robby WahyudiAbstract : 9pdf (Bahasa Indonesia) : 0927 – 937 -
FENOMENA PRODUCT LINE EXTENTION: EFEK KEPERCAYAAN DALAM MEMEDIASI ULASAN KONSUMEN DAN SELEBRITI ENDORSER PADA MINAT BELI
Aditya Pandowo, Grace Christien SumakulAbstract : 9pdf (Bahasa Indonesia) : 4913 – 926 -
An Ordered Logit Model for Predicting Corporate Sukuk Ratings in Malaysia and Indonesia
Afifa Nurhanifah, Agustifa Zea Tazliqoh, Seri Ayu Masuri Md Daud, Norli AliAbstract : 5pdf : 0902 – 912 -
The Influence of Electronic Word of Mouth on Purchase Intention of Somethinc Products in E-Commerce Marketplace Category
Nugrahani Puspa Wardhani, Ratna RoostikaAbstract : 8PDF : 0701–713 -
Mekanisme Akuntabilitas Sovereign Wealth Fund: Perbandingan antara BPI Danantara dan GPFG Norwegia
Azzahra Vinka Priatna, Annisha Rahmadhila Adha Tasman, Rouli Anita VelentinaAbstract : 5PDF (Bahasa Indonesia) : 2727 – 748 -
Dampak Reputasi Underwriter,Underpricing Dan Financial Leverage Terhadap Kinerja Initial Public Offering (IPO)
Lathif Arafat A, Williya Meta, MeilisaAbstract : 8pdf (Bahasa Indonesia) : 0814 – 824